Privacy Policy
Last updated: 2026-06-08
This Privacy Policy describes how Benchmark Craft LLC (“Benchmark Craft,” “we,” “us,” or “our”) collects, uses, and shares information when you visit https://www.benchmarkcraft.com (the “Site”).
This policy is designed to meet common requirements under United States state privacy laws, the UK GDPR, the EU General Data Protection Regulation (GDPR), and the Swiss Federal Act on Data Protection (FADP).
Who we are
Data controller: Benchmark Craft LLC
Privacy contact: privacy@benchmarkcraft.com
Website: https://www.benchmarkcraft.com
Information we collect
Information you provide
If you contact us by email, we receive the information you choose to send (such as your email address, name, and message content).
Information collected automatically
When you accept analytics cookies, we use Google Analytics 4 to collect information about how you use the Site. This may include:
- Pages viewed and links clicked
- Approximate geographic region (derived from IP address)
- Browser type, device type, and operating system
- Referring website or campaign
- Date and time of visits
Google Analytics uses cookies and similar technologies. See the Cookies section below.
Self-hosted fonts
Typography on the Site is served from our own hosting (Philosopher and Raleway font files under /assets/fonts/). No third-party font service receives your IP address when pages load.
Business operations
In addition to data collected through this website, Benchmark Craft LLC processes personal data in the course of its consulting business. This section describes that processing.
Client and contact data
When we enter into a consulting engagement or business relationship, we collect and hold contact information for the individuals we work with: names, email addresses, job titles, and business addresses. We also hold correspondence, contracts, and invoicing records that may contain personal data.
We use this information to perform our contractual obligations, manage the business relationship, issue and track invoices, and comply with legal and tax obligations.
Legal basis (UK, EU, and Switzerland): contractual necessity and legitimate interests. Where we are in pre-contractual discussions, legitimate interests. Where retention is required by law (for example, tax records), legal obligation.
Invoicing and financial records
We maintain invoicing records and related financial documents. These are shared with our accountant for the purpose of tax preparation and financial compliance. Records containing personal data (such as client names and addresses on invoices) are retained for seven years in accordance with US federal tax record-keeping requirements and, where applicable, the requirements of other jurisdictions.
Email and correspondence
Business email is handled via Fastmail (Fastmail Pty Ltd, Australia). Fastmail processes email content and metadata on our behalf. Their privacy policy is available at fastmail.com/privacy.
Cloud storage
We use iCloud (Apple Inc., United States) and Google Drive / Google Sheets (Google LLC, United States) to store working documents and business records. These services may process personal data contained in those documents.
Accountant
We share financial records with an external accountant on a periodic basis, principally for annual tax preparation. Records shared include invoices which may contain client names and addresses.
International transfers (business data)
Benchmark Craft LLC is based in the United States. Personal data held in connection with our business operations (including email and cloud storage) is processed in the United States and, in the case of Fastmail, in Australia and the United States. Where personal data originates in the United Kingdom, the European Union, or Switzerland, such transfers are subject to appropriate safeguards. If you have questions about the specific safeguards applicable to your data, please contact us at privacy@benchmarkcraft.com.
Retention
We retain client and contact data for as long as the business relationship is active and for a reasonable period thereafter, and in any event for as long as required by applicable law. Financial and invoicing records are retained for seven years. Correspondence is retained as long as necessary for the purpose for which it was received.
How we use information
We use information to:
- Operate, maintain, and secure the Site
- Understand aggregate usage and improve content (with your consent, via Google Analytics)
- Respond to inquiries you send us
- Comply with legal obligations
We do not sell your personal information. We do not use Google Analytics for advertising personalization on this Site.
Legal bases for processing (UK, EU, and Switzerland)
| Processing | Legal basis |
|---|---|
| Essential site operation and security | Legitimate interests / necessity |
| Storing cookie consent preferences | Legitimate interests / necessity |
| Google Analytics (analytics cookies) | Your consent |
| Responding to your emails | Legitimate interests / pre-contractual steps |
| Legal compliance | Legal obligation |
You may withdraw consent for analytics cookies at any time via Cookie preferences in the Site footer.
Cookies
| Cookie | Category | Purpose | Duration |
|---|---|---|---|
cc_cookie |
Necessary | Stores your cookie consent choices (vanilla-cookieconsent) | 6 months |
_ga |
Analytics (opt-in) | Google Analytics — distinguishes users | 2 years |
_ga_* |
Analytics (opt-in) | Google Analytics — persists session state | 2 years |
Analytics cookies are placed only after you accept them in the cookie banner. You can change your choice at any time using Cookie preferences in the footer.
Third parties
Google LLC (United States) — Google Analytics (with your consent).
- Google Analytics privacy: https://policies.google.com/privacy
- Google Analytics terms: https://marketingplatform.google.com/about/analytics/terms/us/
We configure Google Analytics with consent mode so analytics storage remains denied until you opt in.
International data transfers
If you are located outside the United States, your information may be transferred to and processed in the United States and other countries where Google operates. Google relies on appropriate safeguards for international transfers, including Standard Contractual Clauses approved by the European Commission. See Google’s documentation for details.
Data retention
- Cookie consent preferences: stored in your browser for approximately six months, or until you clear cookies.
- Google Analytics data: retained according to our Google Analytics property settings (default periods apply unless configured otherwise).
- Email correspondence: retained as long as needed to respond and for legitimate business or legal purposes.
Your rights
Depending on where you live, you may have the following rights:
United Kingdom, European Union, and Switzerland
- Access — request a copy of personal data we hold about you
- Rectification — request correction of inaccurate data
- Erasure — request deletion of your data
- Restriction — request limited processing in certain circumstances
- Portability — receive data you provided in a structured, machine-readable format where applicable
- Object — object to processing based on legitimate interests
- Withdraw consent — withdraw analytics consent at any time (without affecting prior lawful processing)
You also have the right to lodge a complaint with your local supervisory authority.
United States (state privacy laws)
Residents of certain US states (including California, Colorado, Connecticut, Virginia, and others) may have rights to:
- Know what personal information is collected and how it is used
- Access personal information
- Delete personal information
- Correct inaccurate personal information
- Opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising
We do not sell or share personal information for cross-context behavioral advertising as defined under the California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA).
How to exercise your rights
Email privacy@benchmarkcraft.com with your request. We may need to verify your identity before responding. We will respond within the timeframes required by applicable law.
To withdraw analytics consent immediately, use Cookie preferences in the Site footer and reject analytics cookies.
Children
The Site is not directed at children under 16 (or under 13 where applicable). We do not knowingly collect personal information from children.
Security
We use reasonable technical and organizational measures appropriate to a static marketing site. No method of transmission over the Internet is completely secure.
Changes to this policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top will change when we do. Material changes will be posted on this page.
Contact
Questions about this Privacy Policy or our data practices:
Benchmark Craft LLC
privacy@benchmarkcraft.com